Surfrider Foundation Milwaukee, a coalition of surf-centric environmentalists, has organized 30 Days to Celebrate, a series of events aimed at heightening awareness and protecting Lake Michigan. The event kicked off July 24 with a photography exhibit and will continue with The Lakefront Brewery Surf Celebration, from 6 to 10 p.m., August 7, at Draft and Vessel, in Shorewood. The brewery night will feature craft beers from Lakefront Brewery, raffle items and a gathering of local surfers.

The celebration will culminate on August 22 with Surf @Water, at Atwater Beach, in Shorewood. The daylong event will begin at sunrise with a paddle session into Lake Michigan and end with a surf film festival on the beach at sunset. Also featured will be a beach blessing, a stand up paddleboard competition and a skateboard slide jam on the bluff.

"We’re all aware of Lake Michigan, but not everyone is aware of the adventure and beauty it offers,” says Eric Gietzen, chairman of Surfrider Milwaukee. “Our goal is to inspire you to fall in love with your lake. Once you love it, you’ll do what you can to protect it, not just for 30 days—but forever.”

For more information, call 414-828-1559, email [email protected] or visit Milwaukee.Surfrider.org.